Working alongside another team, we offered our support on a project for Legacy Capital Partners, a private equity real estate investment firm in Colorado. LCP recently underwent a major brand overhaul, getting a new logo, new colors, and a new vision for their brand going forward. All they needed now was a website to match!
Our partners at AllDay.io called our Webflow experts in to bring the wireframes and site structure to life. With a loose idea of the styling, we hopped in Webflow and polished the site with their new branding in mind.
Thanks to their design company's branding guide, we had everything we needed to whip up a website that was totally on-brand. Their new logo? All about the mountain vibes with typography that looked as edgy as a Colorado mountain range.
Since we're all about that local love, we used the mountains as the foundation of the website design. A color overlay of the mountains served as a killer backdrop throughout the site.
However, when it came to the homepage, we mixed it up a little. We kept the mountains in a crisp white, while the typography rocked their brand's cool blue. This gave the homepage that special something, all while keeping it fresh, clean, and oh-so-professional.
But we didn't stop there. We took their logo and worked it into the background as an overlay. It's a subtle detail, but it pulls the whole style together and gives that little nod to the brand wherever you look. All in all, we brought the Colorado vibes to the web in a big way, making sure Legacy Capital Partners' brand unity was front and center.
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